Yasmine Mustafa (Philadelphia, PA) has your back. She cofounded ROAR for Good, a company that makes a wearable emergency button. Put it on your bag or wear it like a necklace. Pressing it sends a message to your emergency contacts with your location. Thanks Yasmine.
Every day, women face the threat of harassment, assault, and violence.
of women say they do not like walking home late at night.
of women have experienced street harassment.
college women will be sexually assaulted.
women experience violence from their intimate partners in their lifetime.
We envision a world with fewer assaults, less worry. One that’s safer. Where anyone can live their life boldly. So, we started ROAR for Good.
We do not just want to put a bandaid on the problem of violence against women. In addition to Athena, we are committed to getting to the root cause of this violence.
we ROAR back a portion of the proceeds to educational programs that have been shown to increase empathy and reduce violence.
We’re extremely proud of our Certified B Corporation® status. This means we meet rigorous social, environmental, transparency, and accountability standards. By buying from us, you’re using your purchasing power as a force for good.