If I saw an ad that advertised a business as "Christian" I would not patronize it... unless it was the only choice.

It is a technique to garner the business of local Christians. You know the saw: Birds of a feather...? By doing this they guarantee themselves at least that share of the market. It works.

It's pandering to get money out of them just as politicians pander to them to get votes and campaign contributions.
They don't necessarily believe the shit they're shoveling, but no one needs to know that do they? wink wink

Similar sentiment here. It's a type of advertising. My thinking: if the only reason they have for you to shop there is their christianity (I've seen no other religions used that way here), rather than stellar service or great products, I'd be better off shopping elsewhere. Another possibility: I sometimes wonder if these store owners really hope to keep nonbelievers OUT. Strange, sure, but seems plausible, given how some treat us.

As a business owner I can tell you that you aim advertising at the audience you have for the most part they are just trying to suck dollars out of the deluded sheep before the churches get it all.

In America, I think it means that they hope it will improve their sales. I mean you can get elected president if you are a racist, sexist, lying moron, as long as you believe in god.

It is very rare you see advertising / commercials with any religious connotation in Canada. But there sure are a lot of religious signage posted by churches - TONS of them!

All things being equal, I will choose a business that doesn't advertise the owner's Christianity in this fashion. I have occasionally frequented such a place if it's unique for some other reason.

I once met an anti-semite in Los Angeles. Made me wonder who he did business with as there are plenty of Jews in LA. I tend to avoid all shops that are overly religious as I don't want them to have my money and their overt religion makes me feel uncomfortable. I'm lucky living in the Los Angeles sprawl so that it is a fairly cosmopolitan society where there is much less judgement regarding religious beliefs.

It sounds like pandering to me. I don't trust that they will do business any different than a business that does not proclaim their religious connection. They are banking on "Christians" chasing to do business with them just because they blabber about their "Christianity".

We used to drive down I-95 to visit our respective parents in Florida. The farther south you go, the more signage there is and the more radio stations are Christian-themed (we loved listening to the gospel music and hearing the witness stories. My guess is the stores are trying to attract Christians who might otherwise go to some Indian or Chinese store.