It makes no sense to keep animals in cages just to cut them into pieces to feed to other animals.....

Why love one and not the other?

"The company is working with a little-known ingredient called koji. A type of fungus revered in Asian cooking, koji (Aspergillus oryzae) is a protein-rich food source loaded with amino acids essential for canine health, according to Wild Earth. The brand is looking at ways to reduce the carbon footprint of the giant pet food industry, with the goal of being able to sustainably feed more than a billion pets by 2050.

The company’s Protein Dog Snacks contain no animal ingredients, antibiotics or growth hormones. They’re also free from artificial ingredients including colors, preservatives, flavors, additives, and fillers.

“The Sharks were understandably tough on me, and questioned the need to create healthier and more sustainable products for our pets, but Mark, the biggest Shark of them all, understood our mission and the massive opportunity best,” said Bethencourt. “Mark and his team’s impact has already been huge — since their investment, we’ve successfully launched our first three products and gone nationwide both online and in retail.”

Bethencourt was accompanied on the show by two rescue beagles, Frederick and Josephine. The dogs, who are fans of the treats, were rescued by Gary Smith and Kezia Jauron, the team behind Evolotus PR, which works with Wild Earth."