Agnostic.com

1 2

LINK Starbucks is bringing the next big dairy-free milk to some US cafes

Oat milk is the best! I've been drinking it for a decade! Best stuff ever on cereal and for use in baking/cooking.

"The oat milk craze in the U.S. started several years ago when Swedish company Oatly arrived stateside. Enthusiasm briefly faltered last summer when skyrocketing demand led to a shortage of oat milk for the several hundred New York City coffee shops that offered the dairy-free substitute. Oatly is opening its first U.S. production plant this spring to help ramp up supply.

Other beverage companies are now jumping on the trend, with PepsiCo’s Quaker Oats launching its own version in November.

Starbucks started offering oat milk in European locations in early 2018, but it’s finally bringing the dairy substitute to the U.S. as the trend grows. However, for now, its U.S. availability will be limited to five Starbucks Reserve locations in three cities: Seattle, San Francisco and New York.

The coffee chain has been using the upscale Reserve stores to launch innovative new drinks, like its Nitro Cold Brew, before rolling them out nationwide. They’re also part of a strategy to defend against high-end upstarts, like Intelligentsia Coffee & Tea — which was also the first U.S. coffee shop to offer Oatly."

SkotlandSkye 8 Mar 19
Share

Enjoy being online again!

Welcome to the community of good people who base their values on evidence and appreciate civil discourse - the social network you will enjoy.

Create your free account

1 comment

Feel free to reply to any comment by clicking the "Reply" button.

1

Oat milk is still not available at my local grocery store (tiny town, one grocery store) but the plant-based milks are expanding, which is a step in the right direction.

You can include a link to this post in your posts and comments by including the text q:313607
Agnostic does not evaluate or guarantee the accuracy of any content. Read full disclaimer.