This is a couple of years old, but still really good information.
Yeah, the Information Wr started way back in the 1980's election with "trickle down " economics, which in the primaries, George H.W. Bush said was "voodoo economics", which was a much better description. Then he changed hsi tune an defected to the dark side.
Call me cynical - neither side has figured out how to effectively use it so they have no interest in fixing it. But they are very interested in using it I am sure so they are working on it, just not in a way that is good for American voters.