Of course, a lot of women who wear make-up might just be doing so because they happen to like it.

Your loss, pal. As a lot of people already stated, most women (not 'females,' what are you, a Ferengi?) wear makeup because /we/ like it. Some dude's lofty dismissal of such isn't going to change anyone's mind.

Furthermore, maybe some of us wear it because we are ugly and would rather not be stared at for that reason. But, well, as society has shown time and again, ugly folks clearly aren't human.

As @Jnei said, maybe they like wearing it. A better question is why you feel entitled to tell people what to do with their own faces or why you think women owe you an explanation for what they do?

Why is it you never hear this criticism of a man in say, a well cut suit. The reasons are similar. He likes the look, it makes him feel more powerful,attractive etc. But nobody is bitching that him wearing what he wants on his body is "false advertising".

In answer to your question , men want the woman with the model/actress look , but without the make up they wear . Men approach the made up woman first and frequently , because their eyes pick up on the makeup . The , "mouse ," who may look just as good , if made up , doesn't get a second glance . Most certainly they've made many movies about the ugly ducklings , but in human terms , the movies routinely , take off the glasses , fluff out the hair with lots of hair spray , pile on the makeup , and change her outfit to something gorgeous and sexy , which wouldn't be appropriate in any of her normal activities .

Seems like a great question. But I'll let women answer because I wouldn't know lol. It's true some care about the whole picture like what you have described, myself included.

There are many reasons pro and con on the make-up debate. Then there's how much, how extreme etc. Plus if you really don't know what your doing it looks aweful.

If a person enjoys wearing it who's business is it?

One only needs to see that picture of Tyra Banks without makeup to settle that question.

I've known plenty of men who seek out eye candy and wouldn't be caught dead with a homely woman. Some men see being with a beautiful woman as a status symbol for themselves, it's like they've won a prize. I truly wish some people weren't so superficial as life would be much easier. Looking my best, especially as I get older, gives me pride. Besides, it's usually women who are judged by their looks, not men.

I agree girls are beautiful and need no war paint. also make up is not tested for carcinogens as it is not ingested and has been linked to various cancers. you'd think some university somewhere would fund the required studies .the marketers should be shot

This is a great question. I don't care either way as long there is mutual attraction.

Beauty is manipulated especially by females and that's because although it's subjective there are general universal fitness indicators and ways of sexualizing ones self. Which is what happens with adornment and enhancement. As a personal note Id rather have a naturally good looking woman as I can easily appraise her (Lol,I know sounds weird right) and it's a show of confidence in herself.

There's a lot of variables but I basically agree

It's called concealer for a reason.

Women spend much time putting on their mask before going out in public, then say they are looking for a "real" man.

I had studied some of the visual cues. When a woman is excited her lips will get more blood in them so the idea behind lipstick is to attract a mate. There are many other cues that is one that sticks out the most. Rosy cheeks, defined eyes or widened eyes. This is all primal cues that have been exploited. Do not get me wrong men also produce visual cues.

My personal view is that a confident woman will use only a little makeup to accentuate her beauty. My gut reaction to girls who ware lots of make up is that they are either A - hiding something, B - have self-confidence issues or C are shallow, vain attention seekers. All three of which are deal-breakers and would make me avoid them like the plague.

Following on from the video below, there are certain features which are likely to result in sexual arousal / increased precived attractiveness. Slim waist, wide hips, big boobies etc. If these are exaggerated they can make someone more attractive, even if the exaggeration is beyond what is natural. Look at plastic surgery and how women are portrayed in comics and some video games for example. We see examples of this in nature too. For example the stickleback. For a male stickleback the more silver and rotund a female is the more attractive she is - her increased girth shows she is laden with eggs that need fertilising. These ques are so strong that a silver ballbearing will be more attractive than a real female stickleback. Humans are not much different ?

This video pretty much sums up the reasoning behind makeup.

I have no problem with people doing whatever makes them feel good about themselves.

Actually, beauty is scientifically is proven to be a real and quantifiable phenomenon, with quintiles based upon various hard coded features relating mostly to symmetry and implied genetic health.

Makeup is designed to exaggerate or accentuate those features found desirable.

some women do that

I quit wearing make-up a very long time ago, when I was still in my 20s.
I never liked the way my skin felt when I had make-up on. It felt like I couldn't breathe.
I'm really glad that I haven't spent decades wasting my money, and time, on what I've
always felt was a silly social/cultural construct. I'd rather buy moisturizer and sunscreen.