what do the big brains say about information being an object, but not matter nor energy? or is information only information, or have form, when it's being active in mind?
AFAIK, we don't yet have sufficient knowledge of HOW memory is stored in the brain.
I think that there may be more than one form of information, at least two forms. The physics form, which means (roughly) any complexity which may be subject to degrading by entropy, and the human cultural form which means any complexity which can be decoded into a human brain, to create a unit the human brain can control.
The second type may exist in many forms outside of the human brain, and indeed may encompass the whole of the observable universe. Which means that it differs from the first type, in that the first type also includes the non observable universe.
Go on, now have some fun with that.