I kinda suspected this...
New research provides preliminary evidence that working memory is associated with engaging in social distancing in the early stages of the coronavirus pandemic. The new study has been published in the Proceedings of the National Academy of Sciences.
On March 11th, 2020, the World Health Organization declared the outbreak of the novel coronavirus SARS‐CoV‐2 to be a global pandemic. Governments around the world urged people to follow preventive health measures such as frequent hand washing and physical distancing. But not everyone abided by the safety guidelines.
“At the moment, successful containment of the COVID-19 outbreak critically relies on people’s voluntary compliance with social distancing guidelines. However, there is widespread non-compliance in our society, especially during the early stage of this pandemic (and more recently after reopening),” said study author Weizhen Xie (Zane), a postdoctoral research fellow at the National Institute of Neurological Disorders and Stroke.
The researcher noted that there have been numerous media reports about Americans failing to physically distance themselves from one another in public spaces.
“As a researcher in cognitive psychology, I feel that it is our duty to figure out why some people follow the developing norm of social distancing while others ignore it. Addressing this issue may help mitigate the current public health crisis due to the COVID-19,” Xie said.
In two studies, the researchers surveyed 850 U.S. residents between March 13 and March 25, 2020 — the first two weeks following the U.S. presidential declaration of a national emergency about the COVID-19 pandemic. In addition to collecting demographic information and assessing social distancing compliance, the surveys included assessments of working memory, personality, mood, and fluid intelligence.
Xie and his colleagues found that those with better working memory capacity were more likely to indicate that they had followed social distancing guidelines, such as not shaking hands and avoiding social gatherings.
“Our findings reveal a novel cognitive root of social distancing compliance during the early stage of the COVID-19 pandemic,” said co-author Weiwei Zhang.
The researchers also found that higher levels of fluid intelligence and agreeableness had a weak association with greater social distancing compliance. But the link between working memory and social distancing held even after controlling for these factors and others.
Those with better working memory capacity also tended to view social distancing as having more benefits than costs and were more likely to have a preference for fairness during an Ultimatum Game, which partially explained the association.
“The decision of whether or not to follow social distancing guidelines is a difficult one, especially when there is a conflict between the societal benefits (e.g., prevent straining public health resources) and personal costs (e.g., loss in social connection and financial challenges). This decision critically relies on our mental capacity in retaining multiple pieces of potentially conflicting information in our head, which is referred to as working memory capacity,” Xie told PsyPost.
“Realizing this cognitive bottleneck, the bottom line is that we should not rely on people’s habitual following of a norm because social distancing is not yet adequately established in U.S. society. Policy makers should develop strategies to aid people’s decision by making information or debriefing materials succinct, concise, and brief.”
As with all research, the study comes with a few caveats. Zhang noted in a blog post that working memory is just one factor among many. The researchers also found evidence that age, gender, and depressed mood played a role.
“There is no doubt that many factors we did not include in this study may also contribute to social-distancing compliance, perhaps with even stronger relationships. It is, therefore, inappropriate to attribute individual differences in social distancing behaviors entirely to one’s cognitive abilities such as working memory capacity and fluid intelligence,” Zhang wrote.
The link between working memory and social distancing compliance could also change over time.
“We expect that the contribution of working memory will decline as new social norms, such as wearing a mask or socially distancing, are acquired by the U.S. society over time,” Xie explained.
“Our observations are correlational in nature. It remains to be established whether or not certain strategies to break the cognitive bottleneck, such as working memory training and translational brain stimulation, could reduce social distancing non-compliance and subsequently mitigate a public health crisis.”
The study, “Working memory capacity predicts individual differences in social-distancing compliance during the COVID-19 pandemic in the United States“, was authored by Weizhen Xie, Stephen Campbell, and Weiwei Zhang.
"It remains to be established whether or not certain strategies to break the cognitive bottleneck, such as working memory training and translational brain stimulation..." so ECT might work? How about a hefty dose of psilocybin, and if that doesn't work, lobotomy.
I'd go with a cattle prod. Before I retired recently, no amount of hinting could stop those space invaders at work, especially the maskless ones. A hefty zap to the knees might have provided much-needed negative reinforcement.