State Farm’s jingle is unmistakable: “Like a good neighbor, State Farm is there.” Yet when it came to State Farm’s support of a program providing LGBTQ-themed children’s books to teachers and libraries, conservative groups and right-leaning media outlets derided the insurance company as “a creepy neighbor” and accused it of “targeting” children with books about gender identity...

...Hours after a report about the partnership prompted an online uproar from conservatives, State Farm announced that it was dropping its support of the GenderCool Project, aimed at helping raise awareness around what it means to be transgender, inclusive and nonbinary.