Usually, when conservative Christians announce their candidacy for public office, they go out of their way to mention how religious they are. Mike Pence, for example, repeatedly said, “I’m a Christian, a conservative, and a Republican—in that order.” They just wedge it in there. It’s not the only part of the ad. But it’s definitely a part of the ad.

In Oklahoma, however, Republican Luke Holland launched his own campaign for U.S. Senate on Tuesday with an ad that only focuses on the Christian aspect. (Because why would anything else matter when you’re running as a Republican in Oklahoma?)