Whole Foods is counting on their customers not caring. They're worse than Walmart. Starbucks is pulling the same crap.
They are expensive and are assholes. I don't shop there. Walmart is cheap, and they're assholes. I don't shop there either.
People I know call them Whole Paycheck
I have a gift membership to Sam's Club, which is Walmart and I use that membership. Yes, the Walton family are assholes. Very rich assholes.