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LINK Hobby Lobby founder revealed to be behind effort to "rebrand Jesus" | Salon.com

"A mysterious commercial called "He Gets Us" that is set to air during the Super Bowl and promotes faith in Christ has been linked to the founder of Hobby Lobby — and a three-year-long campaign he has funded to "rebrand Jesus," according to Christianity Today on Friday."

#christianity #superbowl #campaign #Friday #faith #Jesus
WilliamCharles 8 Feb 12
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Rebranding Jesus? You mean, not a genocidal mass murdering psychopath destroying millions of peoples and their cultures? You mean not hating everyone who doesn't genuflect?

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Level 9

He got us...and then he was killed for it.

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Level 9

Rebranding Jesus would involve changing his known image and a possibility that he failed with the public the first time around.

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