In response to questions, He Gets Us didn't respond directly to the critics but instead pointed out that the campaign was successful in attracting attention, citing two marketing firms which rated the campaign as among the most-talked-about Super Bowl ads online.

That's what an ad is designed to do. They are feeling more desperate (which is always when the money comes out) but Millenials are starting to have kids so might slip into a Church habit and that's who the ad was likely aimed at.

The religions of the world are growing increasingly desperate.
It shows.