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QUESTION Can Celebrity Scientists Change The Way People Think About Science And Religion? : 13.7: Cosmos And Culture : NPR

It's also unclear whether learning about Collins shifted perspectives because he explicitly endorsed collaboration, or because his identity as a scientist and a Christian was itself a challenge to some forms of conflict. Similarly, it could be that Dawkins was unpersuasive not because his perspective was itself unconvincing, but because respondents found him less credible or trustworthy: Research has consistently found that, on average, Americans distrust atheists far more than they distrust religious believers.

In my view, one of the most interesting results was that Dawkins's position didn't backfire by prompting those with religious inclinations to acknowledge a conflict between science and religion, but to choose to resolve it in favor of religion. This could be because the description of his view was — for Dawkins — fairly tame.