Million dollar idea: A wine company... Name the bottles things like "Don't Be Sad", "He's Not Worth It" and, "You Deserve Better"
The Spanish already produce humourous wine label.
My favourite is a Merlot from Valencia province called "Caperucita". (Spanish for little red riding hood.)
In addition to the name, etc. the main label has a back view of someone wearing a red cloak with the cape covering the head.
The rear label, as well as a description of the wine's origin, carries a view of the red cape as seen from the front, with the wolf's head as the wearer!
I'd drink that! Hell, I'd become an alcoholic!