I worked once for a big advertising agency... I didn't liked the feeling working there. Not everything in life is about making Money for somebody else. I reckon in this case it was not Tested!!!!! Nah, Nah... they tested it in a Bar after midnight.
That was one of those WTF were they thinking happenings.
How they didn't tested it? Or with whom they tested it? We did once a month take 1 or 2 hours to watch commercials from around the world. Best car commercial I ever saw was South America Volkswagen Beetle a Man driving like a maniac at high speed... Finally arrive the destination, a church. It was a Priest to officiate a Wedding and he was late but the commercial was All that.