I don't think it's unimportant but tastes vary wildly. I,personally, have a definite type that is NOT the magazine ideal. I appreciate handsome men and all but I'm just not into men who don't fit my taste.

Beauty is in the eye of the beholder. Different things are attractive to different people. What attracts me to a woman is very different than what most guys typically look for and consider, when they look at the same woman.

It is definitely a big factor. However physical appearances change over time the character of the individual seldom does. Intelligence is is more important than a great body for a beautiful face however beauty and brains much better

Take it to the bank. Looks are not unimportant just because they aren't the most important. Perhaps the term 'important' is what is confusing. If one looks at it as meaning closer to priority, maybe it works better.

'Looks' are often the first reason we scrutinize somebody, even if only to enjoy beholding them. Don't know about you, but I've had lots of 'getting acqauinted conversations' with beautiful women during which they gradualy became less and less beautiful; and I mean to the eye.. Doesn't that happen for you with men?

A woman who isn't particularly stunning, conversely, by the way she looks at me, what she says and how her eyes dance to the music of her words can become very attractive. Looks are still important in priority because the spell will shatter if her appearance shows short-term grooming neglect or long-term as morbid obesity; both indicating lack of self love.

Most emotionally balanced people show self-love by not abusing/addicting or neglecting themselves. The greater part of beauty isn't seen by the eyes alone. If physical acceptability is on the outside, a beautiful person residing within will absolutely appear so physically as we become closer to them. The old 'skin deep' expression is just another popularized lie.

Im not buying that one either, most people are usually attracted to something about a person physically

It isnt necessary for me,
sure
I can be physically turned off,
but in general attractive physical appearance is only a bonus