People - and not just women - have been enhancing how they look since the dawn of civilization. I believe that humans discovered how much fun it was to decorate our selves in artistic ways very early in our history, and it evolved along with us because we enjoyed it and like how it looked. We know for sure that some ancient asians, africans, and egyptians did it.

You answered your own question. They don't

Beats me

Appeal to men? We don't need makeup to appeal to men ! Men are dogs.... They are all about sex and will have sex with any woman !

How's that for a stereotype?

Actually, I only use lip gloss, I don't like makeup...

What a strange idea you have about why women wear makeup. It’s a choice some of us make because it makes us feel good, a morale booster if you like. I don’t wear makeup because I think it will make me more attractive to men, I’m not looking to attract a new partner, I wear it to please myself in the same way I like to style my hair in a flattering style, or choose clothes that suit my personality and figure. It’s a big mistake that a lot of men seem to make, they think that everything that women do is designed with them in mind...not so.