By not giving your heart, soul, mind everything, and do as instructed and deliver the message you are cast into a lake of fire for eternity......"But he loves you." Ok, right.
Ah yes, the apologists on Earth for the genocidal maniac known as Sky Daddy!
Hence my contention that worship of Yahweh is built on fear, not love, hence the invariably violent Judeo-Christian response to "heresy".
Love does not provoke that kind of violence, only fear can.