Advertising Terms Explained

NEW - Different color from previous design.
ALL NEW - Parts are not interchangeable with previous design.

EXCLUSIVE - Imported product.
UNMATCHED - Almost as good as the competition.

FOOLPROOF OPERATION - No provision for adjustments.
ADVANCED DESIGN - The advertising agency doesn't understand it.

IT'S HERE AT LAST - Rush job. Nobody knew it was coming.
FIELD TESTED - Manufacturer lacks test equipment.

HIGH ACCURACY - Unit on which all parts fit.
FUTURISTIC - No other reason why it looks the way it does.

REDESIGNED - Previous flaws fixed. We hope.
DIRECT SALES ONLY - Factory had a big argument with distributor.

YEARS OF DEVELOPMENT - We finally got one to work.
BREAKTHROUGH - We finally figured out a use for it.

MAINTENANCE FREE - Impossible to fix.
MEETS ALL STANDARDS - Ours, not yours.

SOLID-STATE - Heavy as anything!
HIGH RELIABILITY - We made it work long enough to ship it.