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Trump is unique, but he is also the product of a distinctive era of Republican history. Beginning in 1968, the party began to win power through the Southern Strategy, picking up racist southern Democrats who opposed the Democratic Party’s embrace of Black rights. After Congress passed the 1964 Civil Rights Act, those voters supported Arizona Senator Barry Goldwater for president thanks to his insistence that federal protection of racial equality was unconstitutional. The 1965 Voting Rights Act, signed by Democratic President Lyndon Johnson, put their loyalty up for grabs. Richard Nixon claimed it by promising he would not use the federal government to enforce racial justice.