Every man has his price.

I was once a member of that church (way, way back in my early 20s) but my membership was more a social vehicle and it was too righteous for me to feel comfortable even then. It's since amassed a huge presence in the area. Even non-members are tied to it as teachers, administrative staff, and vendors, which seems to be how this originated: one of the commissioners is also on the board at Coral Ridge. So, you know, follow the money.

I suspect the mayor wants to maintain a positive stance with those people as well, and is disregarding the moral aspects of his endorsement in light of that. I don't agree with his position, but in a strongly red state, I can understand why he did it.

He's probably up for re-election. Rather than fight the hate groups he simply acquiesces to then for political motives. All politicians are hypocrites, gay or straight. Look at Lindsey Graham.