At the Ohio Environmental Council, I was responsible for brand strategy and management, design of all print communications, web site management, print and e-newsletter design and composition, management of member e-mail communications (through Convio)) and liaison with the Board of Directors Communications Committee.
As head of my own marketing consulting business, I have worked with clients to review and formulate marketing objectives, develop strategies to position them in their competitive marketplace, and create tools for implementation. Services performed: researching markets, developing databases, designing marketing communications, creating and cultivating relationships with trade associations and the press, and designing advertising pieces.
At Retail Planning Associates, Columbus and London, I was part of a matrix organizational structure, providing marketing and strategic services to major national and international retailers and consumer goods manufacturers. Services performed: defining markets, creating marketing strategy, researching and analyzing consumer and retail markets, developing new concepts, designing sales and marketing presentations, directing standards manual development, and researching, writing, and designing future-oriented consumer trends presentations
As one of the founders of Allen International Consulting Group, which attained the position of the U.K.'s number one retail consulting firm after three years of operation, I was responsible for directing all research and branding strategy projects, hiring marketing staff, maintaining press relations, researching and developing new markets, creating new products, conducting training seminars, and performing the duties of a company director.