Here's an interesting article on the BBC web-site.
[bbc.com]
surprised, money & career aren't above family & all.
Family 69%
Career 34%
Money 23%
Faith and spirituality 20%
Friends 19%
Activities and hobbies 19%
Health 16% This one should be first, because if you are dead you won't enjoy. And, if you are really sick, you will wish you were dead.
Unless one is sick at the time, one avoids the subject of health. This possibly indicates that 16% of the population was sick at the time.