I bought a new Honda motorbike a few years ago and it was protected by something called "smartwater".Minute traceable particles were sprayed on the bike and could not be removed. Could it be that this new smartwater is a devious government plot to keep tabs on us.
I remember when the first commercially available bottled water was Evian. Now spell Evian backwards. What do you get?
NAIVE, exactly what, imho, the people who buy it and swear by it are.