$3G 'Jesus Shoes' filled with holy water sell out within minutes.
Brooklyn-based creative label MSCHF released the shoe, which is a pair of all-white Nike Air Max 97s that have been injected with holy water sourced from the Jordan River.
A limited-edition sneaker, which is filled with holy water in the soles and blessed by a priest, sold out within minutes of its debut, despite each pair costing a whopping $3,000.
Fantastic! Just what we need.
Just imagine the holy water derivatives that could be on the market.
Better than snake oil because they don’t have to do anything!
Damn, now that is inventive bullshit. Shouldn't Nike be claiming a percent or busting on their asses.