Maybe adding appeal to secularism, rather than talking stink on religion, is a more productive strategy for enlightening believers. Just a thought...
Totally the case. But humans are sensationalist - we love a good controversy and a good dressing-down, especially of those things we feel have been particularly egregious toward us personally. This is particularly true for those of us in first-world countries, where talk is cheap and easy to take for granted.
So I don't expect enlightened behavior all the time.
No, the best way to make atheists and agnostics is to impersonate the most belidgerant hateful, stupid fundamentalist and harass questioning individuals until they leave.
I know this will work because I just witnessed it working on another site. A hateful Christain scared away a young woman because she was bisexual. I had a small part in this, but what I did was small in comparison to what this one ideologue did.
Ideas are like viruses, if you want people to be imune to viruses you get them vaccinated by giving a weak form. Likewise, giving a weak for of an idea can allow someone to develop an "imunity" to an idea, that will trigger a real response if a threat is observed.