As a former journalist, a few (hopefully) helpful hints to fellow posters:

1. Shorter is generally better, increasing the odds your words will be read,
2. Open with your main point, THEN back it up with corroborating facts, in the order of importance,
3. Simple words are usually better than complex; flow better in a conversational way; less intimidating. SOUND less scholarly, learned and 'profound,' but take a lot less effort to digest and absorb. Less effort, more readers
   People come here, it's my feeling, not to read doctoral theses, but plain and simple ideas delivered in a palatable way.
   Not that I'm grading papers here, and MY posts are far from perfect.
   But I get interested in a conversation sometimes and suddenly get stopped in my tracks by a complicated and wordy 'dissertation' some people obviously read, but is too much for me!
   Just my two cents.