As for the agenda part sounding nefarious, politicians having an agenda is pretty much what politics are about nowadays, they all have an agenda regardless of what specific words they may or may not use. At least when a politician or political advocacy group openly uses the word agenda they are being honest about their position, and personally I'm far more suspicious of those who tiptoe around using certain words like that in an effort to appear to be more transparent and benign in the eyes of the general public.