The one conservative Christian mom at One Million Moms (Twitter count: 4,194) claims that Pantene Pro-V chooses to “cater to homosexuals” and “glamorizes” transgender people with its latest ad.

The two-minute spot shows lesbian mothers lovingly gushing about their trans daughter Sawyer — and, of course, the commercial makes the point that growing out her hair is a big part of making sure “my insides match my outsides.”

It’s a beautiful ad. It also led to predictable outrage from conservatives online — but the company stood by its ad: (follow link for video)