Did the Aztecs ever take the Spanish for the returning deity Quetzalcoatl? A new book argues that it's just a later legend.
[laphamsquarterly.org]
It's said that Moctezuma thought so.But most of the names that sixteenth-century MesoAmericans had for the Spaniards translate into English as "the Stinky People", or "People Who Stink". This is because most sixteenth-century Europeans did not bathe, but once a year.
This is how colonial Imperialism gets spread and perpetuated. Spanish were apart of the European conquest of the world. Like the other colonizing powers they weilded their culture and their religion as a weapon.
This is just another form of white privilige, as Spanish Castilleans are as caucasian as the Brits or the Swedes ( the Moors only made it part way up the Iberian Peninsula).
Colonizers often see themselves as paternal saviors saving the "savages" from themselves. They instill a sense of cultural inferiority in the colonized cultures, often via religion. Afterall, the Aztecs could not possibly have percieved Cortez as anything short of a God.