It's meaningless unless it is rare.
Someone who says fuck every third word bores me quickly.
Have you heard someone who never cusses drop an F bomb? It is nuclear.

#$@&%$*?!!!!! There, i feel much better......

Without reading the article, I'd assume that it's because women are supposed to be more 'pure' than men. According to society, obviously, not because of some scientific fact lol. After giving it thirty seconds of thought, I'd bet a fair chunk of change that this belief springs from straight men who, acknowledging the fact that men are just basically awful, hairy, smelly, ill-mannered brutes, don't want to consider having sex with someone who might be similar to themselves (can you say 'self-loathing' ,class?). Me? I think you should be able to say whatever the fuck you like... just do it with style.

I've also found that married women get more of a pass than a single woman.

For example, I belong to a geocaching group and am one of only 2 single women. One of my married buddies uses fuck every other word including in front of other peoples children. Since she is a bit younger, she uses words that women of my age generally won't

Although I am prolific, I do not use it around young children yet the parents of children will caution me to watch my language around their kids within minutes of the married woman cursing.

There's a town in New Zealand, I forget the spelling but it is pronounced exactly like FFFuck-a-tar!

Yes really! Does anyone know the town?

This reminds me of the words printed on my favorite T-shirt, bought in New York City's Central Park;
"Fuck you, you fucking fuck!"

I'll be damned!

Steven Pinker talks about it in depth.

That's Totally fucking bullshit..

It's also a sign of intelligence and raises your pain tolerance by as much as 33%. I have no plans of stopping, by the way. Fuck that.

Fuckin’ A

I have this book from 1/2 Price Book store . Really interesting topic :

[amazon.com]

Indeed. Fucking misogynistic pricks.

Always, always, women are judged so much more harshly than men are for the same behavior. It isn't "ladylike".