"He is a master of the art of propaganda. Ludecke writes:
"'He has a matchless instinct for taking advantage of every breeze to raise a political whirlwind. No official scandal was so petty that he could not magnify it into high treason; he could ferret out the most deviously [unreadable] corruption in high places and plaster the town with the bad news.' (159)
"His primary rules were: never allow the public to cool off; never admit a fault or wrong; never concede that there may be some good in your enemy; never leave room for alternatives; never accept blame; concentrate on one enemy at a time and blame him for everything that goes wrong; people will believe a big lie sooner than a little one; and if you repeat it frequently enough people will sooner or later believe it."

Office of Strategic Services, Adolf Hitler: OSS Psychological Profile, "PART III: HITLER AS HIS ASSOCIATES KNOW HIM", pg. 51.
[nizkor.org]