My book, Mirror Reversal, is one of the few book with a memetic glossary. I gleaned terms not only from Dr. Dawkins but all over the Internet. The story is an allegory of Selfish Gene theory where each gene is reversed to its recessive. Good girls become whores, hawks become cowards, etc.
Here's a favorite of mine: Memetic Hook. When a Jehovah Witnesses rings your doorbell, they might ask: Do you want God to save your soul? If you answer "Sure," you've accepted the memetic hook. The RNA takes root in the cortex and soon you'll be bombarded by co-memes to form a rhizoid-based memeplex, which can take over your whole existence.
Professor Dan Dennett gives an astonishing account of what can happen. It's like an ant whose ganglion (brain) is taken over by a lancet fluke, a microscopic worm.
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